Q2 2024 Recap: Film & Television Apps on Android in the US

In the second quarter of 2024, the US Android market witnessed fluctuations in the Film & Television app category. Sensor Tower's analysis offers a glimpse into how these applications fared in terms of downloads and weekly active users.

RUTUBE: видео, шоу, трансляции saw downloads peaking at 154K in early May, with a notable dip to 108K towards the end of the same month. Weekly active users reached a high of 483K in the first week of May, yet experienced a decrease to 398K by the end of May.

VK Video: shows, films, series experienced a similar pattern, with downloads hitting 122K in the first week of May and then gradually decreasing to 82K by mid-June. However, weekly active users painted a different picture, surging to over 1M by the end of June.

For Кинопоиск: кино и сериалы, downloads were strongest in early May, topping at 100K. Weekly active users showcased a consistent strength, maintaining figures above 1.5M throughout the quarter, with a peak of over 1.7M at the end of April and beginning of May.

The trend for Okko - movies & series online depicted a downward trajectory in downloads from 92K in early April to 43K by mid-June. Weekly active users followed a similar decline but saw a slight rebound from 258K to 335K in the last week of June.

Finally, Иви: кино, сериалы, ТВ и спорт observed modest download numbers starting at 65K in early April and dipping to 38K by mid-June. Weekly active users reached a high of 1.56M in early May, with a slight fall to 1.43M by mid-June before rebounding to over 1.53M in the final week of the quarter.

For more detailed insights into the performance of Film & Television apps, Sensor Tower's comprehensive data and analytics can provide deeper understanding of market trends and user engagement.